This article is the third in a series devoted to the understanding of minimalism in web design. During the time, this trend has become very popular among the graphic designers and it will still be on top for the years that will come, regardless the influences it will have.
You might assume minimalism is easy – after all, fewer elements mean less work, right? In fact, the opposite is more accurate. Because you are restricted to a usage of few elements, they must be chosen and used with care and thoroughness, having a specific purpose as a starting point. If it’s done properly, minimalist design can be a stunning masterpiece, in terms of UI, visual design, UX and conveying your message to the users.
It may seem ironic, but in the context of web design, simplicity is a little more complex to define. It’s not just the site looks like; it’s about the user’s overall experience while interacting with the site. From this perspective, minimal design is not made by mistake. It is intentional. It is an approach that strips the unnecessary elements from a framework to leave only what is required. Most minimalist websites will not include a lot of colors, textures, shapes or accents. They are defined by fearless usage of negative space in neutral colors, dramatic typography, large and vivid photography, very simple navigation tools and visual balance.
Minimalism works because it does what all design should do – it puts the emphasis on content.
The advantages of minimalism in web design and the reasons for its popularity include:
- It’s a natural fit with responsive design frameworks;
- It reduces the information for browsers to process, causing faster site load times and better site performance; this leads to a better usability and user experience;
- It needs less CSS and Html rules and elements;
- The concept is content-driven, which coincides impeccably with the growth of content-first design processes and trends;
- It is suitable for a variety of businesses, from architecture, interior design, fashion, photography, creative studios, to e-commerce, web app development, furniture, HoReCa and so on.
Using the minimalist concept in web design represents modern design. By only focusing on the content and branding, the web design will reflect its main goal and mission without any other distracting elements.
Below are listed some websites from different industries, which use minimalist design concept for conveying their message and provide a great UX:
Minimalism in photography portfolios
Running a photography business is not common. Beyond stunning photos, it requires much creativity and refinement when it comes to communication with the potential customers. If you want to learn more about running a photography business, you may find more information in Braveen Kumar‘s article (link to www.shopify.com/blog/how-to-sell-photos-online)
In terms of web design, minimalism is the preferred choice for the photographers who want to let their work speaking for itself. The style gives an air of elegance and sophistication that lends itself to this industry.
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