Ever wonder how reality TV shows find their event planners? Want to know how to turn your Instagram page into a brand-building, client attracting portfolio? How’d you like to get in on the secret of creating a powerful first impression with your website’s home page alone? Elle Anderson of Elle A Events covers all of this and more.
Seven years ago, while living in Hawaii, Elle Anderson had her life flash before her eyes – she’d been in a car accident that landed her in the hospital. Until then, she hadn’t really asked herself what she truly wanted to do with her life. She already had a number of event coordinating, venue management and marketing jobs under her belt, but it wasn’t until that exact moment that she realized event production was what she felt called to do.
“I knew it was the culmination of my experience. It pulled all the pieces together. I wanted to create once-in-a-lifetime experiences for people.”
Unforgettable moments. When life flashes before your eyes, those moments are what stay with you.
Fast-forward to today where Elle A Events is a fast growing event production company with an accomplished team of creative professionals. They do everything.
“I get to be involved in so much more than one aspect of the event. This was why production for me was a bigger calling. I love being able to do custom fabrications and unique detailed touches; that’s the side of production you see. Planners and designers think of the ideas, but the people who put them into place are on the production side.”
Elle’s company has grown fast in the last six years in a way that could almost only happen in Los Angeles – by being on reality TV. Her television appearances may have been the catalyst for some of her success, but it’s not the only reason – her incredibly smart marketing strategies and business philosophy all contribute to her success today.
Our conversation with Elle ranged from how she first began marketing her business on Yelp, to how she found herself as the wedding planner for several reality TV shows, and how her marketing strategy and branding has evolved along the way.
She explains how she did it all, and why at the end of the day, it’s integrity that’s really the most important factor for growing your business (although a carefully curated Instagram page helps).
Building a reputation
Elle began her business like many event planners and producers do – she did good work, made connections in the hospitality industry and gained a great reputation.
“Initially, I went through the most organic channel. I put myself on Yelp and every wedding planning website to build my business. I used to run …read more
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