By Web Design Ledger

minimalist web design

Nowadays, when target audiences formulate their own opinions related to a specific brand or a company, a website is a focal point of exposure for all organizations. With so many website styles and trends to choose from, knowing which layout will be the most effective could be an overwhelming and daunting task.

Minimalism is one of those lasting design concepts that are always on top, no matter how trends come and go. Within the span of the last few years, it has become increasingly popular not just thanks to the many websites showcasing this basic philosophy, but also because of the growing use of mobile devices.

In the same time, just because minimalist web design principles and rules sound simple, that doesn’t mean they actually are. Despite the fact there are not so many elements in a minimalist website, you still have to provide the same amount of usability (or even better) with less interface.

If in the first article about minimalism in web design we displayed the main reasons for which it is loved by both designers and customers and has become such a popular trend, in this piece we’ll review the best practices for using it effectively.

In order to balance the aesthetics and functionality, minimalist web designs are defined by few core elements:

  • overall focus on content
  • fearless usage of space
  • stunning visuals
  • simple navigation style


The easiest way to answer this question is the following: the best way to achieve minimalism is by reducing your design only to the elements that are absolutely essential for it. We can find various minimalistic expressions in many industries and art forms. Still, in terms of web design, minimalism could be something very hard to accomplish.

At the same time, it’s very easy for anyone to master and use properly this concept. All you need to do is to learn how to break things down and take them away until there is nothing left to eliminate. All these, while not disturbing the design’s overall purpose and functionality in any way. We call these techniques the pillar of minimalism – and it’s no surprise that minimalism has become so popular in the last years. It makes the most complex things simple, being directly related to many of the latest web design trends. You will recognize many of them here, although we have already written about modern website design trends.


The first step is to define very clearly your website’s general purpose, in order to avoid any unintended confusion. In other words, you should determine exactly few aspects, such as: What your website will be used for the most?; Do you want to open an online store? Do you want a portfolio website? Do you also want to add a blog? Who is your target audience?; What is the message you want to convey? And so on.

No matter what your intention is, the purpose of this website …read more

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