8 Names Every Graphic Designer Should Know

By Andrei Tiburca

paul rand

Whether you are an experienced web designer or just a beginner, I am sure you already have your own list of favourite contemporary graphic designers. And if you have decided to pursue a career in web design, here are a few names you just have to know about. Because these pioneers have changed the way modern design is seen today and have opened new roads for you.

Chip Kidd

Chip Kidd

The creator of the well known Jurassic Park book cover, Rich Kidd is based in New York and is best known for his amazing book jacket designs. He started creating cover designs for Knopf (an imprint of Random House) in 1986, where he still works today as an art director. His passion for graphic novels, comic books and pop culture had a large influence on his work.

Chip Kidd’s easily recognizable style matches his way of speaking, his looks and his lifestyle. If you haven’t been yet charmed by his charisma, you can have a closer look at Kidd’s portfolio here.

Paula Scher

Paula Scher

Paula Scher is a true example for the modern day designer. She managed to make her way through the difficult design industry in the 70s, creating her own original approach to design. A winner of the National Design Award, AIGA Medal, Type Directors Club Medal, and a member of the Art Directors Club Hall of Fame, she went from CBS Records to Atlantic Records, where she worked for the advertising division. She created the visual identity for public institutions and companies like Philips Van Heusen, the New York Theater, The New York Times Magazine, and The American Museum of Natural History. If you want to find out more about the amazing designer, here‘s a Ted Talk you will love.

Massimo Vignelli

Massimo Vignelli

Massimo Vignelli is one of these great designers whose designs are timeless and visually powerful. Born and raised in a pre-bell Milan on January 10, 1931, Massimo Vignelli studied at the Universita di Architettura from Venice, where he also met his wife. Driven by a common passion for art, the couples opened a little design and architecture office in Milan where they worked with companies like Rank Xerox or Olivetti.

In 1966 they decided to move to America, to start the Unimark International company which soon became the largest design company in the world. After the failure of their company, they were not discuraged and founded Vignelli Associate focusing on architectural graphics, graphic and corporate identity programs, publication design and furniture. The main legacy left by Vignelli is his significant contribution to the process of professionalisation. Vignelli put his mark on design theory and principles (design methodology, syntax and appropriateness), that he redefined. You can admire his creations here.

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Read more here:: webdesignledger.com-inspiration/

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