How speed affects your site’s performance and sales [Infographic]
We can probably all agree that speed is an important factor in just about everything in life. When you want something it is more likely than not that you want it as soon as possible. When it comes down to website speed and individual page load time it becomes more important than ever that you don’t leave anyone waiting around too long. We have put together a handy infographic that covers this topic and explained some of the details in further depth right here.
How Fast Should A Website Load?
That may sound like an unusual question to some people. You may think that different websites should load in a different amount of time. Maybe one has a lot of high quality images on it and another one is plain text. Well, none of that really matters as your viewers and potential customers are generally not taking any of that into account, they don’t want to wait.
For example, a survey showed that almost half (47%) of customers expect that your website will be finished loading within two seconds. Almost two thirds (64%) of smartphone users expect that your website will be finished loading within four seconds.
These demands may be unreasonable ones to make as people often share a crowded Wifi connection for example, but again it does not matter what is reasonable or not. If you are trying to make sales or even just build a following of regular visitors, then you need to do what you can to bring your website loading time down as low as possible.
What Happens If My Website Is Slow?
Well, for a start, you can look at what you do personally when you find yourself on a slower website. How long do you wait for the main page to load? How likely are you to consider browsing through the website if the first page loaded too slowly? You may be more or less patient than the average viewer so your own interactions with websites are not going to cover what everyone else does. That’s why we put together this information on website load time statistics from multiple studies on the subject.
79% of customers who run into any kind of performance issues on your website are less likely to buy from you again. This covers more than just the time load time of your website, but the speed of your website is one of the easiest things to fix on order to prevent hesitation among repeat buyers.
A delay in load time of just one second can leave you with a 7% reduction in conversions. For example, if your website is bringing in $100,000 per day in sales that one second delay could be costing you $7,000 per day or more.
That same one second delay in the loading of a page also means that around 11% of your potential viewers will simply close the page or back out of it without even seeing what you have to offer.
Another point to keep in mind is the “bounce rate” of the viewers who land on your website. The bounce rate tells you in percentage terms how many of your viewers are leaving your website after viewing just one page. It could be that they do not wish to continue on your website because it is performing badly, or it could also be that they found the relevant information they needed on the first page they looked at. So, this statistic will need to be viewed on a site by site basis to really see if it is a problem or not….
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